Now we have some evidence, not just my opinion.
t is no surprise that Barack Obama receives much better treatment in the media than John McCain, but the non-partisan Center for Media and Public Affairs actually conducted a study that concluded just that. The Center’s evaluation found that since both candidates were formally nominated "Senator Obama on the network evening news shows have been 65% positive, compared to only 36% positive about John McCain."
While the networks ignored the study, the October 20 edition of "Fox and Friends" interviewed CMPA’s founder Robert Lichter. Lichter noted that Obama fits the media’s template of a "fresh face," "some sort of special dimensions," and "charismatic quality." He did note that the media eventually sours on such candidates, but curiously have not done so for Senator Obama.